Defacto Retail is one of the biggest company in ready to wear industry in Turkey. Serdar Ersoy has achieved to open 116 stores in 7 countries in 2.5 years. Those countries are mainly in CIS along with Turkey.
Serdar started his career in Arçelik, leader company in durable consumer goods in Turkey, sister company of Beko. Arcelik is market leader of in Turkey.
After sometime in Arçelik he moved to retail market due to his passion and curiosity of fashion…
Serdar held various senior positions with leading brands over 18 years career. He has currently been working at Defacto company ( more than 6.500 employee / 700 million USD revenue ) for 10 years and during this process he has achieved managing more than 400 corners and department stores , 185 stores opening (just in 3 years globally) reached 150.000 sq m retail spaces, entering 12 new countries. He is responsible for business development department, international whole sale department, expansion department and project-decoration department.
He is responsible of expansion budget, return of investment feasibility expansion in Turkey and abroad.
He is managing a team which is responsible of new market entries, market analyses, country SWOT and PEST analyses for new expansion destinations and locations…
Being in the market over 18 years and involving the every step of new investment has given Serdar to be able to see the macro picture of investment with an ability of think global act local.
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