Paul Foley is the Founder and Managing Partner of Foley Retail Consulting GmbH in Europe. Paul is currently serving on the board at GIPPO hypermarkets in Belarus and INVERTO Germany.
Paul has previous experience at board level with Iceland Foods UK, overseeing international expansion from 2012 to 2014 and at EKO Holdings Poland, a 300-store retail business.
The main bulk of his career was 23 years at AldiSüd, a privately held, German-headquartered global retailer, with operations in 10 countries covering Europe, US and Australia ending in 2012. During his tenure, Paul served on AldiSüd international management board. He was the CEO for the UK and Republic of Ireland from 1999 -2009 as well as identifying and implementing new business opportunities, including, entry into new geographies (including Australia).
Paul has over 40 years of experience in retail. Prior to Aldi, he was a Regional Sales Manager at Iceland Frozen Foods, starting his career with Bejam Frozen Foods in 1974.
Paul Foleyprovides strategic advice to retailers across all channels. His retail knowledge does not only cover a broad range, it is alsovery detailed.
The focus is on helping businesses grow successfully, in particular helping management manage more efficiently and provide more value for the ever more competitive retail arena.
The company’s focus lies on emerging markets around the world, providing saturated market knowledge to help develop the retail sector in growing economies. In the past years, there has been a wide range of successful projects in the CEE, CIS, Central Asia and Africa regions.
This has included establishing a western style food discount business in Russia, including the complete organisational structure, all business processes and training of all staff (O’Key), organisational restructuring of the Russian toy and children’s storeKorablik and category management and merchandising reorganisation of the Dixy food supermarket chain with 2000 stores.Mr. Foley also completely reorganised the retail operations of the health and beauty chain Prostor in the Ukraine.
Paul Foley developed a positioning strategy and category management reorganisation for the GIPPO hypermarkets in Belarus and a complete reorganisation of the retail operations of the consumer electronics chain 5th element.
In Turkey, Paul Foley has helped to reposition the private label of the discount stores BIM, assisted a large Private Equity company in the business assessment of A101, the second largest food discount chain in Turkey and helped a large department store company (Cetinkaya group) in starting a food discount business.
Also, Mr. Foleymanaged the market entry of the UK retail brand Iceland Foods into South Africa via Shoprite superstores and hypermarkets and into the Middle East food retail industry (United Arab Emirates).
In Poland, Paul Foley assisted Private Equity giant Advent International to purchase a public owned 300-store retail business and to create a new strategy and commence a business turnaround.
In addition, Paul Foley conducted in-depth research on food discount in Ghana,Rwanda, Thailand and Colombia including the design of a market entry strategy for those businesses.For Austria research on category management for an iconic Austrian department store business has been conducted.
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